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2008 CR Report

What we serve and what we say … Helping customers make the right choices

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Best of Green

 

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McDonald's 2009 Global Best of Green

What "Best of Green" innovation really strikes a chord with you?

At McDonald’s, we know we have a responsibility to continuously improve our environmental performance. For over thirty years, we’ve been identifying, developing and measuring the impact of sustainable solutions that are good for our business and the world in which we operate.

Our approach to environmental responsibility is a multi-faceted effort that stretches from our supply chain to our restaurants. It requires collaboration and information sharing across all three legs of our three-legged stool  – our franchisees, our suppliers and our employees.

 

The 2009 Global Best of Green highlights the best of best – successful local innovations that can be shared and applied in other markets across our System. Progress is demonstrated on multiple fronts - energy, packaging, anti-littering, recycling, logistics, communications, greening the restaurants, greening the workplace, sustainable food and supplier leadership.

 

We know there is much more to be done. Our customers expect us to be forever striving to be a better company, and we expect the same of ourselves. As we continue to evaluate and measure emerging environmental best practices within our System, we’d love to get your input.

 

We want your eco-vote! Vote now and see current poll results.

 

McDonald’s France’s use of an interactive software, EcoProgress, to manage and reduce energy usage in the restaurant, achieved an 11% savings in electricity for participating restaurants over the same three month period between 2007 and 2006.

McDonald’s Australia has implemented a variety of water conservation measures with impressive results, including extensive landscaping and smart irrigation practices. Advanced stormwater retention tanks can save almost four million liters of water over a 20-year period.

In Brazil, Chile and Argentina, McDonald’s has partnered with local organizations that transform used cooking oil into biodiesel. Currently, 270 restaurants in these markets deliver their used oil to be converted into biodiesel, representing over 1,000,000 liters of oil to date.

In August, 2008, McDonald’s USA opened its first corporate-owned pilot green restaurant and received Leadership in Energy and Environmental Design (LEED) Gold certification in April, 2009. This “green building lab” in Chicago will help McDonald’s USA refine its green building strategy and identify practices that can be incorporated into future restaurants.

McDonald’s Japan participates in the Japanese government’s Team Minus 6% program to reduce CO2 emissions by 1kg per person, per day, by offering a discount to consumers who registered to participate in the program. During the 2007 campaign, McDonald’s Japan helped raise the number of participants from 40,000 to 380,000.